The World of Serge
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3527/65bbce7c264e961f28dd35b9_circle-background.png)
Challenge
Launch with a splash
Serge Island was set to revolutionize the dairy industry with its first-ever locally produced Lactose-Free Milk. Aiming for a memorable introduction, they tasked us with creating a dynamic launch campaign.
Our challenge was to debut their innovative product with a splash, ensuring widespread awareness and excitement among consumers.
Solution
Bring the World of Serge to life
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3550/65e64c4b0df4ff8b6511a971_Asset%2012_logocircle.png)
3D Animated World: We crafted an engaging TV advertisement set in a vibrant 3D animated world of Serge, capturing the essence of innovation and quality.
#LookatMilkNow Campaign: Through captivating motion graphic videos and a creative series of radio ads, we brought the campaign's message to life, emphasizing the versatility and inclusivity of Serge's milk products.
Comprehensive Production Services: Our team handled multiple aspects of the campaign, from audio production, 3D animation, scriptwriting, storyboarding, and casting, to crafting impactful TV 2D motion graphics.
A Milk for That Campaign: Building on the initial launch, we produced a series of radio ads for the follow-up campaign, such as 'A Milk for That,' highlighting Serge's range of products catering to various dietary and nutritional needs.
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3550/65e64c2352016781be192e84_Asset%2013_bigcircle.png)
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3550/65e64c288018954ccced49dc_Asset%2015_bigcircle.png)
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3550/65e64c2ebc14a57c7be9023a_Asset%2014_bigcircle.png)
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3550/65e64c329170300bf4395ac4_Asset%2016_bigcircle.png)
Impact
Look at milk now!
This TV ad formed part of an integrated marketing campaign introducing the 'World of Serge.'
Household favourite
High loyalty for Jamaican lactose-free alternative
The launch campaign made a significant mark, with the TV ad reaching over 25,000 views on Facebook alone. This multifaceted approach not only introduced Serge's Lactose-Free Milk with the bang they desired but also firmly established the brand as a versatile and consumer-centric choice in the dairy market.
Moreover, the campaign has fostered remarkable brand loyalty among consumers. As one customer recently expressed, "If I go to the supermarket and don’t see Serge, especially the Lactose-Free Milk, I’m not buying another brand."
![](https://cdn.prod.website-files.com/65bbce7c264e961f28dd3550/65e919cc6b0cfef349fecf81_Asset%2021_Resultsedit_version2.png)