An award winning creative strategy and production company that uses branding, digital design, and storytelling to help shift how people think.
The region’s premier poultry industry advocate - Caribbean Poultry Association - just got a refreshed brand identity. But one thing was missing - a renewed digital presence.
The CPA desired a website that clearly positioned itself as the authoritative voice of the region - it needed to feel very direct, business-oriented and informative. A modern home for its seminars, publications and regional highlights and/or developments.
We focused on creating a clear and intuitive framework that could support the CPA’s growing volume of industry content and regional activity.
Our goal was to engineer the ultimate digital repository.It includes quick links to the latest news and developments, an ever-expanding photo gallery that documents the CPA’s impact and a dedicated home for the CPA’s annual seminars, creating a permanent archive of speaker presentations and research.
Increased Active Users: In the last year alone, CPA’s website saw several spikes of user visits as members continue to refer to the site on a monthly basis.
Consistent Engagement Time: Users continue to spend averages of 0:51 - 1:11 minutes on several web pages - especially those for seminars which is in line with the industry average viewing time.
Continuous Improvements: As the CPA continues to grow and attract new members with these updates, they saw it only fitting to maintain a long-term relationship with ListenMi Caribbean for their maintenance, iterative updates and monthly performance reports.
An award winning creative strategy and production company that uses branding, digital design, and storytelling to help shift how people think.