When Jamaica’s oldest automotive dealer decided it was time to set itself apart from the competition, we were their first bet.
Kingston Industrial Garage (KIG) needed to reintroduce itself to the automotive world. The digital presence of the competition all felt the same - static, clinical and purely transactional.
Our challenge came in a question - how could we make the car shopping experience feel interactive, exciting and refreshing?
We analyzed the automotive landscape and defined a distinctive visual identity for KIG, blending live-action vehicle imagery with illustrated environments to create a more expressive, memorable brand presence.
We created a signature visual system that blends live-action vehicle photography with illustrated environments to give KIG a bold, modern identity.
This was supported by dedicated landing pages designed to simplify the journey from interest to enquiry, streamlining model exploration, quote requests and conversions across campaigns.
Increased Page Visits: A massive surge in visibility, driven by the synergy between the new web experience and aggressive digital marketing.
Continuous improvements: The automotive world isn’t static, neither is this website. As long-term partners, ListenMi continues to work alongside KIG to roll out iterative updates, ensuring the site evolves in real-time with the company’s new offerings and targets.