Kingston Industrial Garage

A high impact partnership that has changed gears over the years.

7+

Years of collaboration

1.8m

Website Visits

5

Brands Served
CLIENT TYPE
Automotive Dealership
ABOUT KIG

Jamaica’s pioneering automotive dealership and the first Ford dealership outside of the United States, established in 1908. Today it’s Jamaica’s authorized automotive dealer for Ford, Subaru, Jeep and Yamaha.

creative direction
MOTION DESIGN
2D ANIMATION
TV COMMERCIALS
illustrations
character design
WEB DESIGN
WEB DEVELOPMENT

In the beginning...

AUGUST 2019
KIG SALE DAYS ARE HERE CAMPAIGN

Reimagining dealership sale campaigns.

We started with TV spots to lively up the sale campaigns, built with animation, illustration and characters. It gave KIG a look that was distinctly theirs.

Along the way...

JUNE 2020
KIG #WECARE CAMPAIGN

Then 2020 happened, and we changed channels.

Lockdown meant people weren’t moving around. So we switched gears and built KIG a thoughtful social media series to share their more human side to their customers. They showed essential workers their gratitude for keeping Jamaica safe. And their customers the importance of keeping family close.

The old one looked like the industry standard, so we rebuilt it from the ground up to match the confidence of their brand. Monthly maintenance and campaign updates keeps it relevant to their growing audience.

As things opened back up, we turned to their website.

...Now

AND BEYOND

Supporting Growth Every Step of the Way.

The website design sets them apart, supporting their incredible surge in online visibility. Our continued page deployments and digital support ensures they are able to show up for their customers and keep them moving.

As the brief evolves five years on, so do we.