The Caribbean’s premiere agricultural and food processing company. Heavily invested in advancing the poultry, egg and pork industries, and committed to leading in sustainable food production.
We developed CB Food’s first campaign in 2016. It was called "Live Better". A mantra we believed in and could get behind. It was the 1st time the division had led with a message instead of a product. It looked different, felt different, and opened a bigger conversation about what the whole group stood for.
We worked with the CBG team to develop a full brand strategy for the group. Vision, values, positioning, and a foundation to align every division under one strategic mission. That was 2019. Then came multiple brand development projects that gave them the architecture to tie campaigns, divisions, and messaging together with clarity.
Building on that foundation, we relaunched their website in 2020 at a moment when digital presence mattered more than ever. It quickly became a lead generation engine, drawing in customers, talent, and partners who connected with the mission behind the brand.
From there, the work moved inward. Leadership framework design. Internal launch videos. Culture and communications tools to help teams see themselves in the strategy. External brand shaping the market. Internal brand shaping the organisation.
What started as one standout campaign has become a decade of strategic work shaping how a regional business makes a difference, from the inside out.
An award winning creative strategy and production company that uses branding, digital design, and storytelling to help shift how people think.