Alter Eco

Brand Strategy
THE SUMMARY

They knew what they were making. They needed to know how to say it.

THE CHALLENGE

A Name that needed a Story

Alter Eco created a line of sustainable, disposable utensils crafted from bamboo, designed to sit alongside healthy food options at home, events, and large scale gatherings across Jamaica. 

They had a name. They had a product. What they needed was identity, language, and a brand strategy that would make people actually want to reach for the less familiar eco alternative.

THE SOLUTION

Building a Brand That Feels Chosen, Not Settled For.

Strategy, identity, and language crafted to make sustainability feel sexy.

We worked with Alta Eco to develop a full brand strategy from the ground up. That meant clarifying who they were speaking to, what they stood for, and how their brand should look, sound, and feel to earn a premium place in people's minds. From there, we built the visual identity and the language that would carry it. Every element was designed to signal quality first, with sustainability as part of the appeal rather than the entire pitch.

Saving the planet should feel good and look good.

THE RESULTS

Serving Sustainability

Years later, the strategy still shapes every touchpoint.

The strategy we developed is still live on their website today. The visual identity still carries their packaging. The language still frames how they show up. And Alter Eco has grown into one of the most sought after and preferred sustainable utensil options in Jamaica, chosen for tables where presentation matters as much as principle.