THE process
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The project aimed to increase awareness of the Oracabessa Fish Sanctuary Tour and drive bookings. The unique opportunity lies in showcasing the sanctuary as more than just a tour, but as a model of a community that protects and owns its waters. The ad sought to highlight the distinctive blend of marine life, fisheries, science, and community that sets the sanctuary apart from other marine protected areas.
Our primary goal for this animated ad was to convert awareness into actual bookings for the tour. The ad's "big idea" is for people to "come and see this model... in action". We built a campaign focused on the educational aspects of the tour, while also integrating the story of the community.
Visuals
We seamlessly blended stylised 3D models with vibrant colours and dynamic movement to create an engaging atmosphere.
Audio
We featured a persuasive and energetic voiceover, expertly delivered to convey the message with clarity and enthusiasm.
The narrative highlighted the tour guides, who are fisherfolk and community residents, giving an up-close-and-personal introduction to their home and livelihood. This will also help the local community feel a sense of ownership over the ad. This need for community was especially highlighted by the unfortunate aftermath of Hurricane Melissa, where the rebuilding of the sanctuary relied on the efforts of the very community that protects it.
An award winning creative strategy and production company that uses branding, digital design, and storytelling to help shift how people think.