THE process
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The Jamaica Accountability Meter Portal (JAMP) is a civic organisation that has developed online tools to help citizens track the performance of their Members of Parliament (MPs) performance and monitor their government's accountability.
However, while citizens are demanding more transparency and results from their MPs, they are unaware of or misinformed about how existing laws empower them to change things, and therefore doubt they even can.
JAMP wants to convince dissatisfied Jamaicans to take action and show them how to get started.
We developed a campaign that simplified civic education into relatable, action-oriented content, equipping Jamaicans with the knowledge and confidence to hold their elected representatives accountable.
JAMP won a 2021 RJR Gleaner Honour Award for their fact-based initiatives to improve public accountability through outreach, advocacy, and transparent monitoring.
Our radio ads led to a 59% increase in user visits to jampja.org, and a 67% increase in site sessions. Our video series, which generated over 297,000 Youtube views, is now being used in donor-funded workshops, local and global, to unpack the role of citizens in government accountability. Due to their effectiveness in communicating the concepts, these videos are now shown daily before the public broadcast of Parliamentary sittings.
An award winning creative strategy and production company that uses branding, digital design, and storytelling to help shift how people think.