Serge Island is a dairy producer that was introducing for the very first time locally produced Lactose Free Milk, and they wanted to launch with a bang. We were excited to conceptualize and create their TV ad of a little girl who entered the 3D animated world of Serge. We also brought the #LookatMilkNow campaign to life with motion graphic videos and a series of radio ads.
Check out the video below viewed by over 25,000 persons, and the storyboard that started it all.