CB Foods ‘Live Better’ Campaign Design

Campaign Style Guide• Script• Logo Design• Radio Ads• Tv Ads• Billboards• Newspaper Ads• Posters

CB Foods, a Jamaican food producer, wanted to tell the group’s brand story for the very first time. We were excited to conceptualize and create the brand's very first messaging campaign, which all began with scripting the essence of 'Live Better'. This inspired the visual and radio ads as well as the signature Live Better logo design we created to capture the heartfelt mantra. We featured the poignantly nostalgic photography style of Adrian McDonald whose aesthetic was a perfect fit with the inspiring, hopeful message of what it means to build a ‘better Jamaica.’ Check out the video below showing the campaign coming to life, which reached over 70,000 persons in its first 2 weeks on facebook.