Imagination Farms is the newest addition to the CB Group family. It seeks to substitute many of the imported foods that can be sustainably grown in Jamaica. With that mission in mind, we got to work on designing not only the IF Farms brand but also the Homegrown brand under which sweet corn, onions and peppers would be sold. We wanted to communicate a style that was modern, fresh and Jamaican. And in the video below, we shared how important imagination is to us all.