Jamaica Public Service Co. wanted to connect with their customers in a new way- to talk about energy efficiency and energy saving ideas. We came up with the concept of the Bright Sparks family, headed by a Dad whose ideas on energy saving meant well but were better delivered by the JPS' eStore. He helped make the conversation interesting and engaging for their customers.
Mr. B (as we affectionately call him) took on a personality of his own and was later featured in stickers, fridge magnets and promotional material for over 1 year.