"This Is Real Life" Animated Shorts

Concept Development • Creative Direction • Animation • Sound Design

A true story told with real emotion is almost impossible to walk away from. For the sensitive issue of sharing images of dead bodies, the Broadcasting Commission of Jamaica wanted to address this disturbing trend being practised by many of today's most prolific broadcasters: Mobile phone users.

We created a series of emotional animated videos based on true stories told by persons affected by morbid images postings. We animated real voice notes of victims, connecting the audience with their story while not distracting them with the horrific images that caused them so much pain. Animating the videos also allowed us to preserve the anonymity of our participants who wished to protect their identity in sensitive situations.